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# Harmony Program

Date: 2022-12-26
Summary: Check Point Technologies in “Harmony” with Their Channel Global cyber security leader, Check Point Technologies, approached our lead generation agency looking for a scalable, turnkey, Thru-Channel Partner campaign to market their unified security solution. The Solution 3marketeers implemented the “Harmony” play – a co-branded nurture email campaign that drove to co-branded landing pages and infocenter. […]
Featured Image: https://www.3marketeers.com/wp-content/uploads/2022/12/CheckPoint-Harmony-feature.png
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![](https://www.3marketeers.com/wp-content/uploads/2023/02/CheckPoint-Harmony-feature-6.png)![](https://www.3marketeers.com/wp-content/uploads/2023/02/CheckPoint-Harmony-feature-1-2.png)![](https://www.3marketeers.com/wp-content/uploads/2023/02/CheckPoint-Harmony-feature-3-2.png)![](https://www.3marketeers.com/wp-content/uploads/2023/02/CheckPoint-Harmony-feature-2-2.png)![](https://www.3marketeers.com/wp-content/uploads/2023/02/CheckPoint-Harmony-feature-4-2.png)				
													![Check Point Logo](https://www.3marketeers.com/wp-content/uploads/elementor/thumbs/check-point-logo-qj1guwix6qwnl9cjkx883jrae6uq4ozeubqkyl9des.png)													
			
# Check Point Technologies in “Harmony” with Their Channel
		
		Global cyber security leader, Check Point Technologies, approached our lead generation agency looking for a scalable, turnkey, Thru-Channel Partner campaign to market their unified security solution.

		The Solution

3marketeers implemented the “Harmony” play – a co-branded nurture email campaign that drove to co-branded landing pages and infocenter. Select Tier Two Partners were offered a choice between a 3 or 6-month campaign or “play.” Partners also received a 5,000-10,000 net new prospect list (quantity dependent on play selected) to leverage for the campaign that was theirs to own after the campaign concluded. 

													![Check Point Technologies Lead Accelerator Campaign](https://www.3marketeers.com/wp-content/uploads/2023/01/CheckPoint-Harmony-Program.png)													
		The Results

This lead generation program powered by the 3marketeers marketing services team and the eTrigue lead generation platform was a win-win for Check Point and partners alike.

- The nurture campaign delivered on the MQL goal set for participating Partners.
- Check Point received real-time visibility into each Partner’s follow-up performance along with a robust campaign on messaging and asset engagement.
- Check Point is now running net new Thru-Channel programs with 3marketeers.

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