Coffee with Cognizant & American Express
For Cognizant, lead nurturing is a top marketing priority. The pandemic was no exception, when they turned to the 3marketeers’ demand generation agency team. The result was the creation of a short series of virtual videos, “Coffee with Cognizant” — 3-minute thought-leadership snippets encompassing insights based on their customer engagements with American Express and other leading brands.
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The program provides an efficient way to send email to all the prospective surgeons who might benefit from WaveLight’s lasers.
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How to make existing creative work harder for your ABM campaigns.
Learn how you can repurpose, reuse, or recycle existing content to elevate your lead generation campaign assets — including those for paid media — and hit the ground running, faster.