Corporate Lead Gen Play Expands and Scales to Partner Lead Acceleration Program for AWS and Red Hat ROSA

Red Hat Open Shift on AWS (ROSA) was looking to turn up the heat on their corporate lead generation initiative when they teamed up with 3marketeers. What started out as a corporate play to 400k+ prospects evolved into a scalable Partner Lead Acceleration program. Both the corporate play and the Partner program continues to evolve and run today, with the corporate program surpassing their MQL lead goal to 122%.

Red Hat and AWS ROSA: Corporate

Corporate program included:

Emails and OnDemand Webinars
Prospect List Development
Real-Time Lead Alerts
Live Webinars
Content Syndication

AWS and Red Hat ROSA: Partner Lead Acceleration

Each Partner program included:

Emails and OnDemand Webinar
Prospect List Development
Real-Time Lead Alerts

Option to add:

Content Syndication
Custom Video Creation with Partner Speakers
Custom Webinar with AWS and Partner Speakers
LinkedIn Co-Promotion with Media

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